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Est. 2012 · London · MENA · Africa

We are builders.
Not theorists.

sustainical is a purpose-driven software development and consultancy company. We build the digital systems behind ESG performance, compliance, and transformation — for organisations that need more than a reporting tool.

Abstract global network connecting Europe, the Arabian Gulf, and Africa
What we believe

Our principles.

Good ESG is good business
Not because the market says so — but because the right metrics, when acted on, drive trust, strategy, and operational clarity.
Digital infrastructure is impact infrastructure
From emissions tracking to boardroom reporting, the systems behind sustainability define its reach and its credibility.
Regional realities matter
Every policy framework, dataset, and operational challenge is shaped by geography and sector maturity. GCC, Africa, Europe are distinct markets.
AI isn't a buzzword
It's how we help organisations turn complexity into clarity. Our platforms use AI to pre-structure workflows, guide users, and reduce friction at every stage.
25
Years cloud & infrastructure engineering
50
Staff across EU, MENA & Africa
15
Markets of active operation
10
Years in AI & GenAI development
Engineering track record
  • European aviation technology group — 1,000 vCPU Kubernetes platform
  • public-health digital platform — national-scale production workload
  • public-sector environment — Private cloud IaaS/PaaS
  • European telecoms group — Smart Voice Hub AI/NLP
  • automotive engineering environment — hybrid cloud for test-vehicle data
  • hospitality group — AI-driven revenue intelligence platform
The team

The people behind
sustainical.

KS
Co-Founder & CTO
Karsten Samaschke
7× Microsoft MVPOpenInfra Summit Speaker
Built mission-critical cloud, AI, and Kubernetes platforms for regulated enterprise and public-sector environments. digital government programme contributor. international standards organisation and international development agency engagements across Europe, Africa, and Ukraine. Now applying that engineering discipline to ESG intelligence.
AU
Co-Founder & CEO
Amar Ul Haq
Leads business strategy, partner network, and market relationships across UK, MENA, and Africa. Built sustainical's global delivery ecosystem spanning 15+ markets, including Edmund Group, Blended Capital Group, and Corporate Governance Institute relationships. Supports GCC and African market development.
MB
Co-Founder
Maria Bauer
Drives sustainical's ESG content strategy, sustainability narrative, and delivery relationship development in Africa. Manages the African delivery specialist relationship. Co-leads marketing strategy with Savannah. sustainical's connection to the African sustainability ecosystem.
SS
Sid Sehdev
Regional Director, MEA
Leads sales and market engagement across the Middle East and Africa. Manages partner relationships including Alpha Data, Wajda Group, and BlueSpace Africa. Drives GCC and African market opportunities across Bahrain, Qatar, and Ghana.
SS
Savannah Sehdev
Head of Marketing
Leads sustainical's multi-platform marketing strategy. Content lead, social media strategy (LinkedIn, Instagram, YouTube), brand voice, and AI-powered campaign delivery. Co-architect of the sustainical brand narrative and visual identity.
PK
Pradeep Kumar
Senior Solution Architect & Analytics Lead
Contributes to architectural design and implementation of data platforms for ESG reporting and monitoring. Leads development and integration of analytical tools including KPI tracking and predictive analytics.
FZ
Friederike Zelke
Africa & Sustainability Deliverys
Drives sustainical's Africa sustainability ecosystem relationships. Manages the Cloud & Heat delivery relationship and supports African market content and sustainability reporting strategy.
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Engineering Team
Platform Engineers
The team behind sustainical's open-source infrastructure — Kubernetes specialists, AI/ML engineers, and data architects building and operating the ESG Assistant platform.
50+
50+ specialists
Engineers, consultants, analysts
Technology architects, cloud engineers, data scientists, ESG analysts, AI researchers, and regional specialists across Europe, the Gulf, and Africa.
Let's build something together.

Whether you're a potential organisation, delivery partner, investor, or team member — we'd like to hear from you.

Get in touch Delivery programme